Tuesday, June 16, 2009

Bunnies and Rainbows to DANICAR, Episode 428

Before we get started... DANICAR. You like that? Back off, jackals, you heard it here first. It's Copyright 2009 Racemind Inc. (Or at least it would be if such a corporation existed.)

Anyway, I just took a quick poll of a few very knowledgeable racing fans to get their take on the Danica-to-NASCAR media hyperventilation, and the results are unanimous: no way. Regardless of how you slice it, along lines of dollars or publicity or competition, it's a bad move. To use the NASCAR vernacular, "it just don't make no sense at all."

Which is why she'll probably do it.

On the other side of the coin: Pressdog correctly points out that she will have exactly zero chance to win in DANICAR, and sees her going to Ganassi instead. MyNameIsIRL posted an entry entitled Danica And My Crystal Balls (oh dear) where he goes a step further and predicts Danica running HER sponsorship in that third Ganassi car.

I think it's simpler than that; Target subcontracts their Ganassi sponsor space to products they carry in exchange for better store placement. Motorola (and now presumably the Boost people) have always been rather happy with Danica. So we just need to ask this question:

Who sells Boost phones?



Perhaps Boost Mobile and Target make sense together already. Danica at Ganassi with Boost... It could work.

2 comments:

Iannucci said...

For the record, I didn't predict Danica would have the HER sponsorship. I just thought it would make a lot of sense for Danica and Ganassi to pair up if HER was serious about becoming a full season sponsor.

And as for Motorola, I doubt they will be able to participate in The Danica Fund as in years previous. This is why Boost is her sponsor the remainder of the season. But I'm not in charge at Motorola so that's just one man's opinion.

Racemind said...

Duly noted, Jeff. Strike "predict", pencil-in "make a lot of sense".